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Partnership ARADEX and Motrac Industries

ARADEX launches the ARADEX Partner Network, a platform focused on sharing experiences to find the best solution for customers. “We are very pleased to welcome Motrac Industries as the first permanent member of the ARADEX Partner Network after several years of successful cooperation,” said Olaf Hermann, Vice President of Sales and Marketing at ARADEX, while welcoming Jan Willem van den Berg, Sales Manager Benelux, from Motrac Industries to the Partner Network with a virtual handshake.

Lorch, March 25, 2021 – “Due to the ever-increasing focus on the environment and increasingly stringent laws and regulations in this area, there has been an increasing demand for electric solutions in recent years,” says Van den Berg. “In 2018, this was the perfect opportunity to expand our offering with a complete package of electric drive technology. In the almost seventy years of our existence, we have always entered into partnerships. Because we know: You can’t grow on your own, you need reliable partners for that.”

Mutual trust and exchange of know-how

Hermann continues, “A particularly important component for a stable and successful partnership is mutual trust and the exchange of know-how in order to find the optimum drive solutions for customers with the best return on investment. It is important to us that we actually work together with our partner network members and learn from each other!” An integral part of the partner network is a regular exchange in the form of training sessions on the latest product information and joint project planning for new solutions in vehicle electrification. For Hermann, it is clear: “Our goal is to ensure that our partners have the same know-how as our own engineers when it comes to engineering customer projects. In addition, we are naturally pleased that we, for our part, can learn just as much from our partners’ decades of experience.”

Electrically driven feed mixer, the KUHN Profile 24.2 DL MoRe-E

The desire to further deepen the joint cooperation already became clear at the end of 2018 after the first successful project: the electrically driven feed mixer, the KUHN Profile 24.2 DL. The immediate customer benefits of the electric drive are: Fuel savings, only one vehicle is needed for loading and unloading, reduction of the CO2 footprint, possibility of storing and using “green energy” and, in addition, the drive unit requires little maintenance. By combining the best of both worlds, Motrac with almost 70 years of experience in implementing hydraulic solutions and ARADEX with more than 30 years of experience in electric drives, we are able to optimally meet our customers’ requirements for modern drive systems and machine functions.

ARADEX – more than 30 years of experience with electric drives

ARADEX focuses on the electrification of commercial vehicles, work machines and ships with the clear aim of reducing the consumption of energy and other resources in these applications. For this purpose ARADEX supplies self-developed inverters, e-motors and DC/DC converters for any kind of electrical energy conversion for mobile applications. The implementation is supported by experienced teams for design, commissioning, diagnostics and training with more than 75 employees for development, application and sales.

Motrac Industries – nearly 70 years of engineering experience

Motrac Industries is known as a distributor of Linde Hydraulics in the Netherlands, Belgium, Germany and Poland. As a hydraulic and electrical engineering specialist, the company develops, designs, builds and repairs customized hydraulic and electrical systems for the agricultural, industrial, automotive, marine, mining and earthmoving industries worldwide. Motrac has over 100 employees in the Netherlands and Germany.